A third wave, pop-up coffee shop, Felix Coffee Company brings simplicity to the process of brewing fresh coffee. Founded by power couple Logan + Jess, Felix reflects a heartfelt interest to serve the city of Cincinnati through sincere relationships and a delightful cup of Joe.
Single Compelling Thought: They drew their fans to various pop-up locations across the Cincinnati area, but when they struck a deal for a temporary residence, Felix needed to get the word out to their core customer base. How can we use social media to get the word out, but in a way that demonstrates the brand's ability to embrace growth and change while staying true to the experience that consumers have grown to love?
Strategy: Create a series of minimalistic social media graphics that capture the essence of Felix on-the-go. Showcase the same energy consumers have grown to love in a tangible space. Feature real Felix-fans to appeal to reinforce the target audience.
Execution: A creative mini photoshoot that celebrates the collaboration between Felix x The Frock.