Say goodbye to your bank account and hello to a new kind of self care brand. Imagine modern design that meets romantic opulence to elevate the perception of basic beauty essentials. A collection of lovely, whimsical luxuries, Lollia Life provides top of the line hand cremes, perfumes, fragrances, and bath and body products that bring women ease and elegance with blushing scents and a flirtatious, feminine feel. Intentionally and artistically curated, Lollia transcends the category by defining a unique panache of intricate patterns, delicate details, and a tastefully refined pastel color palette. What's not to love?
Single Compelling Thought: Products that look good and make consumers feel good play a key role in driving the purchasing decisions of millennial women. Can we extract the lovely, luxurious feel of Lollia products to create social content that will convey this allure and make it actionable?
Strategy: Inspire an emotional connection to the target audience by integrating a humanistic element in to the content that will position the brand as being inclusive and relatable, all while authentically capturing the attention of potential new customers.
Execution: Filter storytelling tactics through an artistic lens while leveraging photography and styling to convey Lollia, not just as a pretty brand, but rather as a brand that translates as an honest luxury for women.
Inspiration pulled from Lollia's Instagram —