Committed whole-heartedly to embracing and implementing vegan practices throughout their entire process, Matt & Nat elevates the art of handbag design by keeping environmental consciousness as the leading value at their core. The brand takes an honest approach to curating a line of top-tier handbags sourced exclusively from natural materials, like cork, recycled nylon, and even plastic. By innovating a more sustainable approach, the brand is actively eliminating the harmful effects of factory farming to create better handbags, and a better planet, too.
Single Compelling Thought: Extract defining attributes of the brand identity to curate a visual aesthetic that exemplifies the ethos of Matt & Nat.
Strategy: Use a minimalistic energy to emphasize the brand's narrative and highlight their use of ethically-sourced materials, sustainable process from start to finish, and the impressive quality of their products.
Execution: Style a mini photo-series that positions Matt & Nat as an every day essential that disrupts that fashion industry with function, durability, sustainability, and superior quality that surpasses the rest.
Portraits photographed by Wyatt Cole, @wyattxcole
Styling + Product photos photographed by yours truly
Accomplishments: After sharing a photo from this shoot on Instagram, my work received attention from Lori Keong of New York Magazine. She inquired about the bag and used my writing in a piece for The Strategist highlighting the best bags for working women. You can find my contribution under "Best Vegan Leather Backpack" which follows a blurb from This Is Us actress, Susan Kelechi Watson.
Inspiration pulled from Matt & Nat's Instagram: