Bobbi Brown

Since 1992, Bobbi Brown has revolutionized the beauty industry. An initial debut inspired by 10 natural-shade lipsticks soon became a full-face collection of easy-to-use essentials that create effortless looks for every real-life moment. Globally-revered by professional artists and everyday makeup mavens, the OG artistry authority continues to change the face of beauty—all while championing its mission to enhance, but never hide, your natural look.

I work closely with the team at Antonym, offering copy and strategy support that spans from Bobbi Brown’s most lucrative seasonal campaigns to special-edition launches.

DELIVERABLES

Campaign Concepting • Campaign Messaging • Headlines • Website Copy • Email Copy • Social Media Captions •

 

HOLIDAY 2022

 
 
 

BOBBI BROWN x TOKIDOKI

Bobbi Brown collaborated with tokidoki, an internationally-recognized, Japanese-inspired lifestyle brand, to create a whimsical collection anchored in beauty, art, and play.

 
 
 
 

LUNAR NEW YEAR 2023