Hi. I’m Libby.
Storytelling has always been the heart of my passion, and using this medium to connect brands and consumers is where I find my creative adrenaline.
I perceive every endeavor as an opportunity to create something original, something memorable, something that sticks.
Averse to anything surface level, I’m known to dig deep, ask questions, and bring the things that make you feel to the forefront. I’m a cornucopia of curiosity—asking questions at every turn and operating under a mindset that constantly pleads, “Tell me more.”
For me, the art of telling stories is a love language—a catalyst for connection. Akin to sending someone a handwritten card, it’s a means of making consumers feel seen, considered, and cared for. But as the landscape of beauty becomes increasingly crowded, telling those stories with intention, distinction, clarity, and emotional resonance is key. Otherwise what you have to say is like a letter that got lost in the mail. No one can do what you do like you do, but you need someone who can capture that magic, translate it for the masses, and turn browsers into believers.
Sure, you could tap artificial intelligence to write copy for you, but it can’t cultivate the tone, the taste, the originality, and the empathy that lives within your brand’s DNA. You need human intelligence for that. And that’s where I come in.
If you’ve made it this far, let's share a drink, put our heads together + make something that matters. Drop me a line. ↓
“Libby is an exceptional creative partner and wordsmith. She excels at translating complex strategic direction and feedback into copy that is clear, emotional, and connected to commercial outcomes. Beyond her skill as a writer, Libby is a great collaborator. She brings a thoughtful, solution-oriented, and ego-free attitude to the process. Any brand would be fortunate to have her as both a creative partner and strategic thinker.”