Beauty storytelling crafted with strategy and soul
For over a decade, I’ve collaborated with industry-defining brands to craft inimitable voice identities and editorial strategies that appeal to how you feel.
Hi, I’m Libby
I’m a copywriting consultant, brand voice architect, and editorial strategist.
I don’t just write copy. I get to the heart of your brand and hone in on the qualities that make you instantly memorable. It begins by cultivating strategic insights that inform linguistic frameworks and tone of voice identities that define a singular way of speaking to your audience. Then, I pivot to the power of prose to craft the stories only you can tell—and in a way that only you can tell them.
Featured Work
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BOBBI BROWN
OLAY
ORIGINS
makeup by mario
Select Clients
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How can I help you?
Verbal Strategy Sprint
For brands that need clarity, fast. This hyper-focused 4-week engagement is designed to identify the weak spots in your positioning statement, hone in on your competitive difference, sharpen your point of view, and strengthen the foundation of your brand story.
Campaign Messaging Strategy & Implementation
For teams that need help distilling a complex marketing strategy into consumer-facing copy. Over the course of this 6-week engagement, we'll develop the campaign hook, define the messaging hierarchy, and write the words that carry your campaign from brief to launch.
Brand Voice Identity
For brands that need an established tone of voice that’s unmistakably yours. During this 8-week engagement, we'll build a bespoke verbal identity system anchored in your point of difference, so you know precisely how to thread your story, values, and reasons to believe into all storytelling touchpoints.
Copy Direction & Ongoing Writing Support
For teams that need a trusted partner to consistently speak their language. Whether you need someone who’s all in or just on call, this tailored-to-you engagement guarantees sharp, strategic copy and clear editorial direction, month after month.
“It has been a distinct pleasure working with Libby across a diverse range of copywriting projects—from concepting and product naming to e-commerce and social. She approaches projects with verve and gusto, always at the ready with intuitive questions, thoughtful plays on language, and meticulous attention to detail. She's a joy to collaborate with—friendly and astute, gloriously positive—and is as reliable as they come. Libby is a true gem: a sharp communicator, consummate professional, and powerful asset to any team!”