Jergens

For over 100 years, JERGENS has been the master of moisture, empowering generations of women to feel confident in their own skin. An at-home skincare staple for smooth, supple skin, JERGENS brings you a spa-like experience in the form of hydrating lotions, decadent body butters, and a beloved line of Natural Glow self-tanning moisturizers.

Single Compelling Thought

In Spring of 2020, 72% of consumers reported they were spending more time on social media in light of the Coronavirus pandemic. How can JERGENS tap in to the demand for animated, video-style content while entertaining audiences at home?

Strategy

Create loop videos + custom gifs that resemble the engaging, feel-good energy of the brand. Build concepts around compelling movement, vibrant colors, and an overall theme that captivates.

Execution

Use JERGENS product to create alluring textures and moving patterns. Implement an artistic visual style, and format for use of gif-friendly platforms including Instagram and Facebook.