KeepItAnchored

The best way to reduce hair loss? Start preserving healthy strands while you still have them. The logic behind this insight is the very reason Proctor & Gamble launched KeepItAnchored. A unique approach cutting through the white noise of the hair loss sector, KeepItAnchored features a three-step regimen that’s designed to nourish the scalp and strengthen roots for a fuller head of hair.

  
    Single Compelling Thought
  
Hair loss is experienced by more than 80% of men and nearly half of women in their lifetime. How can we utilize social media to introduce them to a clinically-proven hair care regimen that’s formulated for hair loss reduction?

Strategy

Implement an engaging, inviting, and educational content strategy that normalizes this all-too-common issue. Empower the audience to take preventative measures to reduce hair loss.

Execution

Conduct brand audits and competitor analysis to develop a more cohesive approach to KeepItAnchored’s digital presence. Infuse social trends into the brand’s strategy and create images, videos, and gifs that expand upon key messaging pillars and hero the product’s clinically-proven results. Leverage organic social data to inform paid ad strategy.