Bobbi Brown

Since 1992, Bobbi Brown has revolutionized the beauty industry. An initial debut inspired by 10 natural-shade lipsticks evolved into a multi-category collection of intuitive essentials for every real-life moment. Globally revered by professional artists and makeup mavens, the OG artistry authority continues to change the face of beauty—all while championing its mission to enhance, but never hide, your natural look.

I worked closely with the team at Antonym, offering 360-degree copy and strategy support that spanned from special-edition launches to the brand’s most lucrative seasonal campaigns.

  
    DELIVERABLES
  
    • Campaign Concepting • Campaign Messaging • Headlines • Website Copy • Email Copy • Social Media Captions •

BOBBI BROWN x DISNEY ALICE IN WONDERLAND

Everyday makeup, but make it whimsical.

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POLISHED GRUNGE COLLECTION BY GLOBAL ARTISTIC DIRECTOR HANNAH MURRAY

A special-edition collection to celebrate the brand’s ‘90s roots—and the trends that made the era iconic.

PRECISE BROW PENCIL

A new kind of brow pencil for natural-looking definition—and pointed precision.

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INTENSIVE SKIN SERUM CUSHION FOUNDATION

A bestseller among the brand’s Chinese and Asian consumers, reimagined for skin-enhancing touchups anytime, anywhere.

LUNAR NEW YEAR 2023

A luxed-up collection curated for a beautiful and fortuitous Lunar New Year.

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HOLIDAY 2022

A holiday collection inspired by the glow of the holiday season.

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copywriting, brand strategy, editorial strategyLibby BartleyApril 22, 2026Comment

Bobbi Brown

DELIVERABLES

• Campaign Concepting • Campaign Messaging • Headlines • Website Copy • Email Copy • Social Media Captions •