amika

amika is the always-there friend for hair and the trusted go-to for all the support your strands crave. With the industry’s #1 dry shampoo, 11 clinically-proven collections designed for every hair need, and the title as the #1 mask brand, amika channels its salon roots to create high-performance haircare infused with a fun and vibrant personality.

I conspired with the team at Antonym to create verbal strategies for product launches and brand campaigns.

DELIVERABLES

• Campaign Launch Materials • Campaign Lexicon • Taglines • Headlines • Social Media Hooks •

MIRRORBALL Shampoo & Conditioner

A wash-day duo for a high-shine finish.

Agency partner: ANTONYM

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LEXICON:

Dazzling duo

It’s giving glossy

Gleaming

Go-tos for glistening hair

Holy grails for glossy hair

Illuminate

Lather, rinse, repeat for luster

Luminous

Lustrous

Reflect

LET’S GET CLEANICAL CAMPAIGN

PSA: amika’s packaging may be cutesy, fun, and colorful, but their haircare formulas are clean and clinically proven, too.